Marketing Environment and Marketing Mix of Walt Disney Essays

Marketing Environment and Marketing Mix of Walt Disney Essays Marketing Environment and Marketing Mix of Walt Disney Paper Marketing Environment and Marketing Mix of Walt Disney Paper the gates of the park were French farmers tractor knocked down. After that there are problems in the operation process, Disney has a policy of not Irving alcohol in the park and it surprised the people of the country that each meal with a glass of wine of course. Disney thought that: Monday is the day away, while Friday was crowded day and arrange staff to think that, but in fact quite the opposite. Disney heard that: the French do not eat breakfast should build small restaurant when in fact everyone has had breakfast. So put in the right situation for 2500 dining in a 350 seat restaurant. But the biggest problem of the Euro Disneyland as Europeans seem to consider the park is the place to go during the day, not resting place so they are usually in 2 days. Meanwhile Disney plans to stay long should have invested billions of dollars to build the luxury hotels near park and most of the time about half of the rooms are empty, the number of visitors and the French do not East as Disney plans: in 1 994 only 40% of the total. Many tourists are Americans living in Europe and Japan on vacation in Europe! As a result , by the end of 1 994, Euro-Disneyland losses totaling $ 2 billion. Disney was forced to change strategy. First of all, the name was changed to Disneyland Paris park ; design, food and style of service is changed. The items sold in the gift shop also carry features of Disney rather than bring French style. Finally, admission and discount hotel rooms are down 1/3. The result is the number of visitors has increased from 8. 8 million in 1994 to 11. Million in 1996. The Natural Environment Geographical location: United States is located in North America, eastern is North Atlantic, western is North Pacific, the northern border with Canada, and the southern border with Mexico. US is the economic center of the world so it should be favorable for the development of industries, especially the entertainment industry. 4th Demographic Environment Demographic segments in the macro environment related to population, age structure, geographic distribution, ethnic and income distribution. The first force must monitor is the population, because people make up markets. Marketing people do deeply concerned about the scale and rate of population growth in cities, regions and different countries, the distribution of age and ethnic structure, education level, household patterns families, as well as the characteristics and movements of the region. Ethnicity: The racial ND ethnic structure is very different. Japan is one extreme, because there everyone is Japanese, and the United States, located at the other extreme, because people originating from almost all countries. Each population group has certain expectations and certain shopping habits. Depending on your age, sex and physiological changes, the animated character be the children loved transformed from the prince, princess, superhero or Barbie dolls, from the heroes in fiction to sports athletes, from the famous singer to the circus clown, from cartoon characters to the real example. Capture those heartsickness Walt Disney Company, the owner of numerous childrens favorite characters on a global scale. After recognition Of the dominant role in the market for girls of village entertainment industry, Walt Disney recently launched Disney CD, a brand aimed at 6-14 year-old boy, audience but the researchers believe that global profits of up to $ 50 million. MARKETING MIX Target Market Potential market: children need to see animation Available market a collection of families with children, income, interest in the field of animation -The qualified available market: a collection of people n the market and have the desire to see the cartoons of Walt Disney. D Standard segment of the market: market segments by age ; Children under 6 years of age: the cartoon picture simple, colorful, witty humor (Tom and Jerry, Donald Duck). ; From 6 to 20 years: richer video content, the film revolves around the issue of ethics, formed in the subconscious good cultural values, discoveries, life experience, fun things of the outside world (Spenserian, Snow White and the seven dwarfs, the Little Mermaid) ; Over 20 years old: film about big emotions, the higher moral ales that people need to look to as environmental protection, against war ( Tarzan, Chicken Run ) Price Superior quality allows Walt Disney demanding higher prices , improvements can lead to higher prices and lower unit costs. These three factors together help to Walt Disney to create higher value by lowering costs or make a difference in the product compared to its competitors, allowing Disney to do better than its competitors. Product Children are always a concern and must be special educate seriously. Understand that Disney has introduced a form of entertainment that is animated in order to satisfy the needs of the children Trademark Walt Disney brand stands for: imagination, healthy, fun and quality of American entertainment. In addition, the logo is a stylized version of signature of the founder, which gives it that is owned by Walt Disney Brothers Walt Disney Company logo is a symbol of quality and it makes the customers have a loyalty to our brand. O Keep people always Mackey minded Support Services enriched prod cuts: Customer service is a key element in the product strategy . When customers see the Walt Disney movie in the theater, they may receive preferential reveries from companies such as discount movie tickets, programs attractive gifts for lucky audience. The companys service aims to make cartoons become attractive. Distribution Distribution channels include: ; Indirect channels: Walt Disney Pictures Television, a subsidiary of the Group, specialized in the production and acquisition of the plastic film and television for redistribution under the brand Walt Disney Pictures, Touchstone Pictures, Hold)wood Pictures. In addition, Walt Disney film distribution and marketing through marketing companies and their distribution in the U. S. And key foreign markets ; Direct channels: direct distribution Walt Disney tapes, video discs under its various brands for the U. S. Domestic market. On the international market, company use both indirectly and directly distribution through the foreign issuer. Walt Disney development, production and distribution of animated films for various stations around the world, including the main channels, Disney Channel and cable broadcasters under two brands Walt Disney Television and Buena Vista Television. 5. Promotion C] The form of advertising: ; Ads on TV ; Outdoor Advertising Advertising through internet ; Public Relations ; Promotion IV) LESSON Disney successful brand with famous animated character and loved throughout the world, such as Mackey Mouse or Donald Duck. And behind these success is a commercial art. Whenever referring to the American entertainment industry, people always mention Walt Disney ; one of the worlds leading entertainment corporations with annual revenues of more than $ 2. 2 billion. But perhaps few people know that the mighty Walt Disney Corporation today started out with just two mouse and 2 cartoon duck. Until owe, when in the hands of thousands of vivid character animation, funny animal world still play an important role in creating attractive and great appeal of Disney. The marketing strategies has bring success to Disney are Disneyland, park simulates the animal world in Florida, USA and palatable park Mackey. We can say, thanks to the unique marketing strategies that Walt Disney had reversed the decrease in sales of the company began in 1980 and moved to strong growth and increased market share continuously in the following years. The index measuring perceptions and feelings Disney brand increased significantly, especially among younger customers. Of course, not all companies have the financial resources to build the amusement parks such as Walt Disney, but the lessons from the Walt Disney very clear: The moment of relaxation and entertainment pleasure, if the connection with the brand, will contribute to building a successful strategy to attract customers in the business. In my opinion, Sets out a strategy for the company is not an easy thing, it is a process of research of administrators. When show a strategy for company, manager must to find out the external factors affecting he company and the possibility that the company may offer for that strategy to achieve the goal.

Free Essays on Justice And Civil Liberties

Justice and Civil Liberties The idea of justice and civil liberties has plagued the minds of man since the beginning of civilization. Questions such as, why aren’t we all equal, why is one race of peoples better than another, and should both sexes be equal have been on the minds of people for centuries. The ideas of equality and liberty began showing up before America was a country. Some of these issues were addressed in the Declaration of Independence and the Constitution, but many unsolved issues remained and still persist to this very day. Throughout the struggle for equality and justice many prominent figures arose. Two of these individuals were Susan B. Anthony and Martin Luther King Jr. Susan B. Anthony was a very strong believer in equality for all and especially in the equality between men and women. Susan B. Anthony was born in 1820 and grew up in a Quaker family with strong abolitionist beliefs. From an early age Susan fought for equal rights for women, she was an advocate of equal pa y for women teachers and coed education. She helped pass a bill in the New York legislature that gave women some control over their children and their earnings. In the 1872 presidential election Susan decided to test whether the 14th amendment of the Constitution, equal protection under the law, applied to women. She tried registering for voting and was arrested. Anther strong opponent of justice and civil liberties, particularly equality amongst African-Americans and Caucasians was Minister Martin Luther King Jr. Martin Luther King was born in 1929 and was the leader of a nonviolent civil rights struggle. Born into a family of ministers, King became a public figure while still in his twenties when he led a bus boycott in Montgomery, Alabama. He was frequently threatened or arrested due to his extensive leadership in sit-ins and marches in segregated southern towns and cities, particularly Birmingham, Alabama. Susan B. Antho... Free Essays on Justice And Civil Liberties Free Essays on Justice And Civil Liberties Justice and Civil Liberties The idea of justice and civil liberties has plagued the minds of man since the beginning of civilization. Questions such as, why aren’t we all equal, why is one race of peoples better than another, and should both sexes be equal have been on the minds of people for centuries. The ideas of equality and liberty began showing up before America was a country. Some of these issues were addressed in the Declaration of Independence and the Constitution, but many unsolved issues remained and still persist to this very day. Throughout the struggle for equality and justice many prominent figures arose. Two of these individuals were Susan B. Anthony and Martin Luther King Jr. Susan B. Anthony was a very strong believer in equality for all and especially in the equality between men and women. Susan B. Anthony was born in 1820 and grew up in a Quaker family with strong abolitionist beliefs. From an early age Susan fought for equal rights for women, she was an advocate of equal pa y for women teachers and coed education. She helped pass a bill in the New York legislature that gave women some control over their children and their earnings. In the 1872 presidential election Susan decided to test whether the 14th amendment of the Constitution, equal protection under the law, applied to women. She tried registering for voting and was arrested. Anther strong opponent of justice and civil liberties, particularly equality amongst African-Americans and Caucasians was Minister Martin Luther King Jr. Martin Luther King was born in 1929 and was the leader of a nonviolent civil rights struggle. Born into a family of ministers, King became a public figure while still in his twenties when he led a bus boycott in Montgomery, Alabama. He was frequently threatened or arrested due to his extensive leadership in sit-ins and marches in segregated southern towns and cities, particularly Birmingham, Alabama. Susan B. Antho...

Segundo de Chomon and His Ciinema Essay Example | Topics and Well Written Essays - 750 words

Segundo de Chomon and His Ciinema - Essay Example As the study stresses on one side the cinema is documenting reality, the reality of the train coming to the platform. On the other hand the same cinema is making the unreal look real, by making the viewer believe that the train coming towards him is real. These two qualities of Cinema led to the division of it into documentaries and feature films or fantasy films .It was the French magician Georges Melies who first explored the possibility of fantasy created through cinema He was the one to use what we now call the special effects in cinema. He discovered the cinematic special effect called the stop trick, in which objects disappear from the screen. He is the one to use the photographic effect called the multiple exposure, and also time lapse photography. He achieved all this with in a year after the Lumiere show, that’s in 1896. With his inventiveness, humor and the visual power Melies could create magic on the screen, so that he was called the â€Å"Cine magician†. Ac cording to Robert Philip Kolker, â€Å"Lumiere and Melies are posited as progenitors of two separate modes of cinematic expression, the one photographing things existing in the world, the other creating fantasies in the studio.† Years later Teruel Segundo de Chomon y Ruiz took forwards this fantasy and magic of cinema initiated by Georges Melies, both of them in France. Chomon’s Les Kiriki: Acrobats Japanois is a two minutes thirty seconds film that shows the Melies’s effect on him. This film was made one hundred and two years ago in 1907.It shows a group of dances who look like Japanese acrobats. Their samurai hair style is absurd and not correctly matching the samurai style at all.

US moving to IFRS. (International Accounting) Essay

US moving to IFRS. (International Accounting) - Essay Example   Albrecht affirms that the best way to determine the viability of adopting a new course of action is by use of incremental analysis in which the benefits of the change should outweigh its cost. The decision of the US moving to IFRS has triggered a lot of debate, with many participants narrowing its effect to the various parties. Among them are the investors whose protection is included in the SEC mission. According to Albrecht two key elements defining financial markets under the U.S. GAAP are the low cost of seeking capital and the highest ROIs as compared to other markets in the world. This has to a major extent been attributed to the good rules that have been developed, challenged and shaped for several years, which has led to â€Å"bright lines† in reporting unlike in IFRSs where managers can manipulate numbers. If the adoption occurs the U.S. companies may experience a reduction in market value in stocks and bonds to unknown levels. According to Parks the cost of adoption could be approximately $32 million per company. In fact British Petroleum CEO said that for his company $100 million was spent for the first year and roughly $150 million for the second and third year. This is a huge cost against revenue and it’s likely to affect the profit margins and consequently returns on investment. Finally on the costs, in the U.S investors and accountants will need to learn how to read and interpret the financial statements prepared using IFRSs. This will need resources in terms of money and time to cover millions of these people. The benefits to investors will be an expected reduction in audit fees whose effect will be felt as years pass by, as auditors will have to take corporate numbers at face value. Based on this analysis the cost are more tangible and seem to outweigh the benefits hence the move would not really benefit the

Minimum wage essay Essay Example for Free

Minimum wage essay Essay Minimum wage has been a very controversial topic. Nowadays people just can’t survive on minimum wage. Prices are rising but yet the pay is still the same. How do they expect us to survive on eight dollars and twenty five cents? Minimum wage workers in Chicago land locations had joined others across the country for a one-day strike, which was held August 29, 2013 outside the ROCK N ROLL McDonalds in the River North neighborhood, demanding their wage to be at least . 00 an hour. There was a worker there named Tyree Johnson who said he has been working on McDonalds for a total of 21 years and still earning a total of eight dollars and twenty five cents an hour. He states â€Å"Every time I would ask for a raise they would just tell me you shouldn’t have joined that union, were not giving you any raise†. The workers who had gathered up there said that they were tired on choosing between paying the rent or paying the groceries. Another minimum wage worker named Dejun Jackson says it takes him three jobs to raise a family. He gets up at 4:30am to start his shift at 5:45am. He ends his first job around 1 O’clock and has to be in his second job around 1:15. He does not end his second shift until 9 or 9:30pm. He states he has no time to see his kids except the weekends for the same reason that he has two jobs. Between his two jobs he works a total of 70 hours a week. Within a year he makes an average of $50,000. Dejun Jackson is also in school hoping one day he would be able to work just one shift and spend more time with his family. But just by having just one job he wouldn’t be able to make it through since one job helps him pay the pills and the other the cost of his school. I agree that people cannot live on minimum wage since the cost of living has gone up drastically. This has always been a conflict and will continue to be unless they raise minimum wage. The type of life we are living now days won’t simply just get us through by working on minimum wage. People have things to pay for example rent, food transportation, clothes, bills; school etc. People that get pay minimum wage are usually on government assistance which means everybody who is paying taxes are actually paying for the food stamps or any type of services that they are receiving from the government. It would be better if the companies would just pay their workers a decent amount of salary instead of other people having to pay for whatever the company is not paying them. The authors’ argument is very logical since it states why people can’t survive on minimum wage. This makes people have two jobs just too sustain a family. People wouldn’t be able to make through just by having one job, since the cost of living has gone up drastically.

Comparing the Blues in Hughes The Blues Im Playing and Baldwins Sonn

The Blues: in Hughes' The Blues I'm Playing and Baldwin's Sonny's Blues  Ã‚   In Langston Hughes' The Blues I'm Playing, the blues are the source of Oceola's life and her choices. Langston is trying to illustrate the conflict between life and art. The art in this story is represented in a confined manner, as a disciplined career with a white woman acting as the overseer in the young lady's life. Art to Oceola, with its profit, convenience and privileges offers an array of benefits, but being embodied in Dora Ellsworth, the art seems to drift away from life's vitality. Life in Oceola sings itself in jazz and blues in Harlem, ignores the artistic East 63rd Street and the rules by which are claims its superiority. There is a closeness between the blues and the life of Oceola as she summarizes her life for her patron. She remembers Mobile's roast pig and the large mouth of Billy Kersands, the minstrel leader who let her as a child place both hands inside it. The relevance of Negro experience to blues and jazz is the point in her recollection that her parents, both musicians, we... Comparing the Blues in Hughes' The Blues I'm Playing and Baldwin's Sonn The Blues: in Hughes' The Blues I'm Playing and Baldwin's Sonny's Blues  Ã‚   In Langston Hughes' The Blues I'm Playing, the blues are the source of Oceola's life and her choices. Langston is trying to illustrate the conflict between life and art. The art in this story is represented in a confined manner, as a disciplined career with a white woman acting as the overseer in the young lady's life. Art to Oceola, with its profit, convenience and privileges offers an array of benefits, but being embodied in Dora Ellsworth, the art seems to drift away from life's vitality. Life in Oceola sings itself in jazz and blues in Harlem, ignores the artistic East 63rd Street and the rules by which are claims its superiority. There is a closeness between the blues and the life of Oceola as she summarizes her life for her patron. She remembers Mobile's roast pig and the large mouth of Billy Kersands, the minstrel leader who let her as a child place both hands inside it. The relevance of Negro experience to blues and jazz is the point in her recollection that her parents, both musicians, we...

Aids essay

Nowadays, with the developed industrialization there are a lot of dangerous diseases which have influence on the people. There are the cancer, osteoporosis, Alzheimer’s etc. One of them is AIDS – the serious disease. Unfortunately, day by day the number of people who are infected with Aids is increasing. Infected people are very weak to fight off other infectious disease and soon they will die. AIDS is one of the dangerous diseases, so the people need to know about how to prevent it.Acquired Immune-Deficiency Syndrome, popularly known by its abbreviation AIDS is a fatal disease as it attacks and destroys the immune system of the body. It is caused by a virus called Human Immuno Deficiency Virus or HIV in short. HIV damages body’s immune system by destroying white blood cells which help us to destroy invaded pathogens. When HIV enters a white blood cell, it may remain dormant. However, once it is activated, it infects another cell to produce many new HIVS. After a certain period of time, the white blood cells are destroyed and leading to a loss of function of the immune system (Y.K. Ho,2004). The first ever case of a person with AIDS was detected in America in 1959 which later emerged as a dreadfully widespread disease in the 1980s in countries like France, , Belgium, Uganda, Zambia Tanzania, Zimbabwe etc. Moreover, AIDS was first clinically observed in 1981 in the United States. [The initial cases were a cluster of injecting drug users and homosexual men with no known cause of impaired immunity who showed symptoms of Pneumocystis carinii pneumonia (PCP), a rare opportunistic infection that was known to occur in people with very compromised immune systems.Soon thereafter, an unexpected number of gay men developed a previously rare skin cancer called Kaposi's sarcoma (KS). Many more cases of PCP and KS emerged, alerting U. S. Centers for Disease Control and Prevention (CDC) and a CDC task force was formed to monitor the outbreak. In the early days, the CDC did not have an official name for the disease, often referring to it by way of the diseases that were associated with it, for example, lymphadenopathy, the disease after which the discoverers of HIV originally named the virus.They also used Kaposi's Sarcoma and Opportunistic Infections, the name by which a task force had been set up in 1981. At one point, the Center of Diseases Control coined the phrase â€Å"the 4H disease†, since the syndrome seemed to affect Haitians, homosexuals, hemophiliacs, and heroin users. In the general press, the term â€Å"GRID†, which stood for gay-related immune deficiency, had been coined. However, after determining that AIDS was not isolated to the gay community, it was realized that the term GRID was misleading and the term AIDS was introduced at a meeting in July 1982.By September 1982 the CDC started referring to the disease as AIDS. HIV is a fast spreading disease in the world which if—not controlled—can take an epidemic proportion. According to the data and statistics of World Health Organization, global summary of the AIDS epidemic, 2009, the number of people living with HIV is around 33. 3 million and AIDS death in 2009 is around 1. 8 million. The highest numbers of AIDS cases are found in Mumbai in India which is known as die AIDS capital of the country and is closely followed by Chennai, Thiruvanandiapuram, Nagpur, Aurangabad and Kolhapur.Mizoram, Manipur, Nagaland and Delhi too have a number of HIV cases being reported in die recent years. As per die common myth, HIV infection is not contagious as is measles, chicken pox, tuberculosis, cholera, plague, smallpox etc. The infection mainly spreads through a sexual route or blood to blood contact. HIV spreads mainly through sexual relationship-whether heterosexual or homosexual with an infected partner, transfusion of HIV infected blood and blood products, use of infected syringes or needles and is passed on by an infected mother to her unborn child.It is therefore, foolish to believe that HIV spreads through mosquitoes, embracing, holding, touching or kissing each other, shaking hands, coughing, sneezing, spitting, sharing of public toilets or swimming pools, sharing meals or eating from the same plates, or sharing clothes, bed sheets, or attending similar schools or working together. There are many causes to explain why people got AIDS and there are also some serious effects. The first cause can be because they did not recieve enough information about specific illnesses like AIDS.So to help us to prevent AIDS: we need to educate the children carefully. It is because AIDS has existed since many years ago. Although many scientists have tried to discover the treatment against this terrible disease, they have not found some patent treatments yet. Scientists caution that a safe, effective vaccine against HIV may be at least a decade away, mainly because, like the influenza virus, HIV mutates (changes structure ) quickly, producing different strains. An ideal vaccine must be able to stimulate neutralization of both â€Å"free† viruses and those hidden within lymphocytes, such s T-helper cells. Researchers in various countries have developed and are testing a few preliminary vaccines. One sub-unit vaccine, made from virus coat material (a glycoprotein) genetically cloned in an insect virus (the baculovirus, which attacks moths and butterflies but no humans) has been shown to stimulate an immune response in experimental animals. Another preliminary vaccine, produced by cloning modified Vaccinia viruses, containing a portion of HIV envelope, is about to enter clinical trials in New York. But to date no vaccine tried in animals or humans has been shown to prevent AIDS.The best way to avoid AIDS is to regard it as a highly lethal disease and practice commonsense prevention. Avoiding infection is in one’s own hands. People can protect themselves. To halt its spread, people are enco uraged to obtain and apply accurate AIDS information to their living styles and sexual habits in order to reduce the risk of getting or transmitting the virus. Sadly, health promoters claim that â€Å"reaching the many who don't want to know† is no easy task. Health promoters suggest that educators must learn how and when to communicate AIDS information – in the right way at â€Å"teachable† moments.Many Public Health Departments are now taking the lead in disseminating education about AIDS with large scale public awareness programs. On the other hand, there are many ways to reduce AIDS, but the primary way is have a protective sex. One of the examined showed that consistent condom use reduces the risk of HIV transmission by approximately 80% over the long term. When one partner of a couple is infected, consistent condom use results in rates of HIV infection for the uninfected person of below 1% per year.There is some evidence to suggest that female condoms may provide an equivalent level of protection. Application of a vaginal gel containing tenofovir (a reverse transcriptase inhibitor) immediately before sex seems to reduce infection rates by approximately 40% among African women. By contrast, use of the spermicide nonoxynol-9 may increase the risk of transmission due to its tendency to cause vaginal and rectal irritation. Circumcision in Sub-Saharan Africa â€Å"reduces the acquisition of HIV by heterosexual men by between 38% and 66% over 24 months†.Based on these studies, the World Health Organization and UNAIDS both recommended male circumcision as a method of preventing female-to-male HIV transmission in 2007. Whether it protects against male-to-female transmission is disputed and whether it is of benefit in developed countries and among men who have sex with men is undetermined. Some experts fear that a lower perception of vulnerability among circumcised men may result in more sexual risk-taking behavior, thus negating its p reventive effects.Women who have undergone female genital cutting have an increased risk of HIV. Programs encouraging sexual abstinence do not appear to affect subsequent HIV risk. Evidence for a benefit from peer education is equally poor. Comprehensive sexual education provided at school may decrease high risk behavior. A substantial minority of young people continues to engage in high-risk practices despite knowing about HIV/AIDS, underestimating their own risk of becoming infected with HIV.It is not known if treating other sexually transmitted infections is effective in preventing HIV. To conclude, AIDS is a very dangerous diseases, so it needs to be controlled.. We must go to all extremes in preventing this virus from spreading much more that it already has. If you could spread it then you need to be tested, educated, isolated and treated. We must do all that it takes to prevent someone else from being infected. References Aids. In Wikipedia. com. Retrieved from http://en. wiki pedia. org/wiki/HIV/AIDS

Evolution of Selling

The Evolution of selling The essay titled â€Å"Evolution of Selling â€Å"is based upon how selling has developed with the various key changes back into the industrial revolution era that has had an huge impact upon and led to the ways and approaches of selling today and looks into the ancient and modern methods, techniques and attitudes of selling which altogether has contributed to its modernization.The age of selling has brought about many advancements and developments in the world of Marketing through the encouragement of improving technology and people’s hard working attitude towards it, although, the question that remains is how personal selling even started at the first place? For which, Williams et al. (2001) has said in one of his books, Sales Management, that a street peddler was the first person ever who made a door-to-door sale by collecting the produce from the local farmers and selling it to the townspeople.Selling today would never have been so convincing if door-to-door selling was never introduced in the market because without understanding the customer’s needs and wants in detail by discussing with them, the company wouldn’t know what satisfies a customer, what products for whom and how they should be made according to their needs.Salespeople who earned a living only by selling products did not happen to be many in numbers until the Industrial Revolution(mid 1700s) hit England as traders, merchants, and artisans used to fill in the selling function before this era and were treated with disrespect due to frequent use of deception in the sale of goods (Williams et al. ,2001).The need for more salespeople was increasing since the local economies were no longer self-reliant and intercity and international trade began to embellish and therefore by the Post-Industrial Revolution Era (Early 1800s), personal selling was well recognized in England, whereas in the United States, it had just begun although eventually after the 185 0s became a well-established part of the United States business practice. For example, sending out of 400 traveling salespeople in the 1880s was being reported by one wholesaler in the Detroit area (Williams et al. , 2001).Furthermore, Charles W. Hoyt, 1912 cited in Williams et al. ( 2001;p19) as author of one of the first textbooks on sales management, records two types of salespeople â€Å"The old kind of salesman is the ‘big me’ species†¦. He works for himself and, so far as possible, according to his own ideas†¦. There is another type of salesman. He is the new kind. At present he is in the minority, but he works for the fastest growing and most successful houses of the day. He works for the house and the house works for him. He welcomes and uses every bit of help the house sends to him. Hoyt’s observations about the ‘old’ and the ‘new’ salesperson had woken up the managements of firms in the United States who were beginni ng to realize the incredible potential of personal selling. The two World Wars and the Great Depression Era had affected the United States badly during the 30 year span from 1915-1945. New sales methods did not develop quickly then as the economic activity had to concentrate on the war efforts and due to this depression, Business firms had to employee aggressive salespeople to produce badly needed sales revenue (Williams et al. 2001). This in turn may have led upon the corrosion of the customers because a salesperson without the personal code of ethics and being aggressive can erode customers by pushing them into the product forcefully even if they are not willing to buy it. During the post- World War II era, Salespeople as employees were given more importance since many more firms were beginning to understand the benefits of research- based integrated marketing programs (Williams et al. 2001). Professionalism and the Marketing era begins in the late 1940s where Buyers became more i ntolerant of high-pressure putting sellers and instead preferred a well-informed, customer-oriented salesperson, for which, an article called ‘low pressure selling’ was published by Harvard Business Review in the year 1947 helping the salespeople put more efforts in improvising their professional behavior and building a good rapport with the buyers (Williams et al. , 2001).More organizations were beginning to realize that the salespersons are in a position to collect product, market and service information concerning and determining the target market’s needs and wants in order to deliver the desired satisfaction (Manning, Ahearne and Reece, 2012). Since the beginning of the modern era, Personal selling has developed through many distinctive stages such as the transactional selling era, the consultative selling era, the strategic selling era and the partnering era.During the transactional selling era, the two forces namely, Psychology and Methodology was introduce d in the 1950s which changed the whole selling industry and both of them adjoined to create a five step process called AIDCA, an acronym for Attention through sizzle, Interest aroused by describing the features and benefits, Desire by associating features and benefits with the needs and wants, Conviction from the seller in overcoming objections and Action by actively closing in for commitment (Hughes, nd).Transaction selling is the set of skills, strategies and sales processes that matches the needs of intrinsic value customers who treat suppliers as a commodity and are especially interested in the price and the convenience of the product (Rackham and Devincentis, 1999). In transactional selling, the buyers are mainly focused to a low-priced and a convenient product to buy, whereas the salesperson is focused into manipulating the buyer into buying it.The marketers were beginning to adopt lower cost sales channels for such sale but the decline in transactional selling due to the rise in e-commerce, increasing the complexity of businesses, led to the rise of the consultative selling era (Manning, Ahearne and Reece, 2012). The consultative selling era began in the late 1960s and early 1970s which is more focused onto the customer’s need-identification and is accomplished through effective communication between the buyer and the seller.According to Neil Rackham and John Devincentis, in their book ‘Rethinking the sales force’, the consultative selling is linked with extrinsic value customers who demand more value and are willing to pay for any additional benefits outside of the product. The seller listens carefully to the customers’ needs and problems and tries to come up with an appropriate solution to it, which also leads to the building of customer’s trust for it. Manipulation is replaced by Negotiation in consultative selling as the seller look towards making long-term relationships with the customers (Manning, Ahearne and Reec e, 2012).Neil Rackham’s, Author of the best-selling sales book ‘Spin Selling ‘, SPIN selling method is the perfect example for this where S stands for Situation, P for Problem, I for Implication and N for Need Payoff. The strategic selling era began to evolve in the 1980s where the businesses witnessed a more complex selling situation due to the increase in global competition, wider product lines, and greater demand for more specific and custom-made products. A strategy is just more than tactics, it often involves analyzing the market and searching for information related to the customer’s needs and wants before making the actual sale.Its steps are to develop a personal selling philosophy, develop a relationship strategy, develop a product strategy, develop a customer strategy, and develop a presentation strategy (Manning, Ahearne and Reece, 2012). The Partnering Era was beginning to grab attention in the 1990s and turned into a business reality in the 2000 s. It is strategically developed by skillfully applying the four major strategies of the strategic selling and also delivering a quality product and building a quality long-term relationship with the customer (Manning, Ahearne and Reece, 2012).In modern selling, it doesn’t always have to be on foot because most of the organizations apply a variety of other selling methods calling it ‘the selling mix’ in which, according to William C. Moncrief and Greg W. Marshall in their article â€Å"Evolution of the seven stages of selling†, it includes methods such as teleselling, part-time sales forces, internet selling, national account representatives and selling through the use of partners.The traditional seven steps of selling involves steps such as Prospecting-salespeople find their own prospects and potential customers, Preapproach-salespeople study customer’s needs and wants prior to the actual visit, Approach-salespeople build rapport with customer†™s by applying strategies, Presentation- Providing sufficient information for the buyer to understand the products benefits, Objections- Customer objects and asks questions relating to the product and the company, therefore salespeople should answer in a positive manner to reveal customer’s needs, Close- closing the sale with the commitment to buy the product, Follow up- After service to make sure the customer is happy with the purchase(Moncrief and Marshall, 2005). There were many transformative factors, which led to the evolution of these seven steps of selling, such as telemarketing, support staff, PowerPoint/multimedia, listening, team selling, identifying mutual goals, increased effectiveness of communication through technology and many more (Moncrief and Marshall, 2005).The evolved selling process then turns out to be the following: Customer retention and deletion- 80% of Business made from 20% of existing customers so company decides to retain the high potential and profitable customers rather than prospecting for new ones, Database and knowledge management- Technological advances such as email and mobile phones has helped salespeople create a customer database quicker than before, Customer relationship management- Requires the salespeople to maintain a long term relation with the customers, Marketing the product- Salespeople now have to market the product by using segmentation and targeting etc. , Problem solving and system selling- Identify customers problems and needs and implement effective solution, Satisfying needs and adding value- Stimulate need recognition for the customer to realize their needs (Jobber and Lancaster, 2009). In conclusion, there still are some traditional techniques and methods used in the professionalism of selling today although there is one big difference that the selling before was company oriented and selling today is customer oriented. ReflectionThe essay on the evolution of selling was very interesting as it has familiarized me with the history of selling before moving any further with the modern selling and it has enriched me with lots of quality knowledge by referring to quality sources I can trust. If I’m to make a career in selling, which I think I will since It has filled the gaps of my theoretical and practical knowledge and that I also find it very interesting, It will also help not to repeat the mistakes in future that have been made previously by other salesmen. It has made me think about the skills that I already possess and the ones that I need to work on like communications skills, presentation skills.It did not seem interesting at first but then when I got to know the basics of the evolution of selling and what’s this essay is going to be about, I was filled with enthusiasm and kick-started it with a spark. Although it was quite difficult to look for the appropriate sources and took a lot of time going through it, I was not the least bothered and was ready to go that extra mile and make the effort. References Hughes, T. (nd),  The Evolution of Selling,  Available from http://rsvpselling. com/content/evolution-selling. Last accessed 10th November 2012. Jobber, D. and Lancaster, G. (2009), Selling and Sales Management, 8th edition, Essex (England), Pearson education limited. Manning, L. G. , Ahearne, M. , and Reece, L. B. (2012), Selling Today: Partnering to create value, 12th edition, New Jersey, Prentice Hall Moncrief, C. W. and Marshall, W. G. 2005) Industrial Marketing Management, the Evolution of the Seven Steps of Selling, Vol 34, No 1, pp13-22, Available from Business source complete (EBSCO), Accessed 10 November 2012. Rackham, N. (1988), Spin Selling, United States of America, McGraw-Hill Professional. Rackham, N. and Devincentis, J. (1999), Rethinking the sales force: Redefining selling to create and capture customer value, United States of America, McGraw-Hill Professional. Williams, R. M. , Schwepker, H. C. , Avila, A. R. , LaF orge, W. R. and Ingram, N. T. (2001), Sales Management: Analysis and Decision Making, 4th edition, United States of America, Harcourt college publishers.

Bill Become A Law Essays - Statutory Law, Law, Government, Bill

Bill Become A Law Essays - Statutory Law, Law, Government, Bill Bill Become A Law Rewrite #1 As a bill is on the highway to become law, there are two great obstacles that stand in the way of this process. The first hurdle being the power of many top committee chairs to delay voting and even pigeon hole bills. The second hurdle is for the president to sign the bill. These are the two main hurdles that stand in the way of a bill becoming a law. After a bill has reached a committee, the main obstacle that stands in the way is the committee chair. The chair has the power and authority to pigeon hole a bill or simply put it aside and delay the opportunities for debate on the bill. This allows for the opposition to not have to deal with the bill for a sustained amount of time. For instance since most bill die in committee, one of the focuses for a bill that is likely not to be passed is so the supporters can get publicity and can say they acted on or did something for the bill and its purpose(s). While in the committee, the chair is the figure with the most control and ability. If he/she opposes a bill, then the likelihood of its passing becomes less and less. This is a major obstacle because of its supreme role in the whole process, and as a result many of the bills introduced into committees, never make it out. The second major obstacle is the signing of the bill by the president. The president usually acts in the manner most favorable to his party, so it is that party that recieves the benefit of his holding office. However the president also acts in the manner most favorable to the nation, so he has the ability to control many bills. For instance many bills that that embody a clear, appealing idea (stop drugs, help old folks), usually make out quite well by the time it makes it to the presidency. But those bills that have been passed by a party that is opposite the president may often be vetoed. Thus causing a momentary stop in the entire process in becoming law. The presidency is an extremely unique and important step in the process, because he has the final say on the billuntil it may go back for the 2/3s override. These two obstacles are quite different, one is at the very forefront of the whole process while the other is at the possible endyet these two areas do share a common bond. That is they both are hurdles in the act of a bill becoming a law.

Facts about the ACT Test and Reasons to Take It

Facts about the ACT Test and Reasons to Take It What Is the ACT Test? The ACT test, started by the American College Testing Program (hence the acronym), is a standardized pencil-and-paper test used as a college entrance exam. Colleges and universities use your ACT score, along with your GPA, extracurricular activities, and high school involvement to determine if they’d like you to grace their campus as a freshman. You cannot take the test more than twelve times, although there are exceptions to this rule.   Why Take the ACT Test? Money, money, money. Broke as a joke? The ACT test can garner you some serious coin for the college of your choice if you can earn an impressive score. And by impressive, I do not mean a 21.Your scores follow you around. I’m not kidding. When you apply for your first entry-level job, your ACT score is going to be on your resume, because truthfully, your pizza delivery gig can’t showcase your reasoning ability like a 33 on the ACT can.It can help balance a low GPA. So maybe you hated World History, flunked it on purpose, and ruined that 4.0. That doesn’t mean you dont have the ability to do well in college. Scoring high on the ACT can show you off when your GPA doesn’t.  Its often preferred over the SAT: Since the ACT is a college entrance test like the SAT, it can be used in its place. Which should you take? What’s On the ACT Test? Never fear. You’ll not be required to rewrite the entire periodic table of elements, although Science is one of the subjects you’ll see. This test, although long, (3 hours and 45 minutes) basically measures reasoning and the stuff you learned in high school. Here’s the breakdown: ACT Test Sections How Does the ACT Test Scoring Work? You may have heard previous students from your school bragging about their 34s on the ACT. And if you did, then you should definitely be impressed with their test-taking skills because that is a high score! Your overall score and each individual multiple-choice test score (English, Mathematics, Reading, Science) range from 1 (low) to 36 (high). The overall score is the average of your four test scores, rounded to the nearest number. Fractions less than one-half are rounded down; fractions one-half or higher are rounded up. So, if you get a 23 in English, a 32 in Math, a 21 in Reading, and a 25 in Science, your overall score would be a 25. That’s pretty good, considering the national average is right around a 20. The Enhanced ACT Essay, which is optional, is scored separately and much differently.   How Can You Prepare For This ACT Test? Don’t panic. That was a lot of information to digest all at once. You can actually prepare for the ACT and get a brag-worthy score if you choose one of the options mentioned the following link (or all of them if you’re the go-getter type). 5 Ways to Prepare for the ACT Test

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Cause and effect of media on children and youth - Annotated Bibliography Example The short-term exposure to such media increases the likelihood of aggressive thoughts and behaviors. It has been found that the characteristics of viewers, media content, and social environment influence the level to which violent media causes aggression in youth. in the end, it has been suggested that public policy makers, parents, and entertainment communities should play an active role in decreasing the level of media-violence exposure to youth and children. The researchers of this study focused on the impact of media on sexual behaviors and perceptions of children and youth. Using systematic review of the social science and biomedical literature and consulting sexual content of mass media, the effects of exposure on the sexual behaviors and attitudes of adolescents were studied. The results of the study reveal that television is one of the main sources of sexual content for adolescents. Media-literacy programs and parental influence can be used as effective measures to control the exposure of sexual content to adolescents. In this study, the researcher has explored the effects of television violence on children and youth. The researcher has used one hundred and forty-six articles related to behavioral science journals to identify the effects of television violence. Four major issues covered by the research in this study include the question of catharsis, emotional effects, effects on learning, and effects on aggressive behavior. A considerable increase in the aggressive behaviors of children has been found to be the most significant and alarming effect of violent television on children. Media has both positive and negative health effects on children and youth. In this study, the researchers have explored the ways media can have positively and negatively influence the health of adolescents. Excessive use of cell

Engineering managment Essay Example | Topics and Well Written Essays - 1500 words

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